9XM, India’s leading Bollywood Music Channel, is celebrating the World Music Day on 21st June with a unique on-ground innovation aimed at all the Bollywood music fans. The Channel is creating India’s very first digital music wall called the ‘9XM Wall of Music’ offering free downloads of the latest Bollywood songs. The 9XM Wall of Music will be installed at the Chatrapati Shivaji Terminus in Mumbai and DAME Shivaji Stadium in Delhi.
Based on the Augmented Reality technology, the 9XM Wall of Music will enable multiple songs downloads from the latest Bollywood movies. People can download songs by scanning the Bollywood movie posters placed on this wall, with their smart phone devices. People who do not own a smart phone can also download songs from the 9XM Wall of Music by sending a SMS to 54646 to get the song link on their phones for further download.
Speaking on this initiative Mr. Amar Tidke, Sr. VP & Content Head, 9X Media Group said “June 21st is celebrated as the World Music Day across the world. This designated day of free music will be celebrated by 9XM in a grand way by providing unlimited free downloads of the latest Bollywood hit songs. As India’s leading music channel 9XM has become synonymous with first-of-its kind innovations. And this time around too we are confident that this unique offering will make the World Music Day extremely memorable for Bollywood music fans.
The World Music Day originated in France and is celebrated annually on June 21. It is a day when the world celebrates the magical gift of Music. Anyone can make music on World Music Day, in some cases in any location, provided one rule is followed: The music must be free.
The 9XM Wall of Music will be promoted with a 360 degree plan across on air, print and digital platforms.